Edwin Reyes learned by himself how to make cues in the USA.  He could not satisfy with the American cue in terms of playability when he was living in California, and he decided to make cues by himself.   He was involved in taking X-ray photos at the hospital as his profession, and he had chances to make X-ray photos of many cues made by various American cue makers which helped him design mechanical construction of his own cue intended to be superior than other cue makers'.

Having majored Engineering and Art at the University in Manila, additionally, having taken part time jobs at the machine shop that his uncle owns, he had no problem in designing and machining of his cues when he first started making cues in California, USA.

Later, being the first son of his family, he was forced to return to Philippines, mainly because his father got sick in hospital and needed him to be close by.   Meanwhile, he met Charles Takahashi of Alpha International, Tokyo who offered him business conditions for an exclusive purchase of his cues, thereby, being able for him to concentrate upon cue making.

Edwin Reyes is very creative.   He is always enthusiastic in improvements on his cue making.   His cues are not only unique in design, but also incorporate his exclusive ideas, such as "flat joint with exclusive radial joint screw", "all screw joints" at all jointing sections, "double screws" with zero hollow air gap between forearm and grip, "carbon fiber bar inserted shaft" for maximum power and playability, "ER240, 240 piece laminated maple hi-tech shaft", etc.